American Football Brand was founded by former players, who’s love for the game went beyond the playing field. As football fans we all remember the memories of discovering the game for the first time - the sights, the sounds, the smells. That first time we went to the stadium. The first time we witnessed a game winning field goal or touchdown pass. The appreciation for the teamwork and skill. AFB is a celebration of all that makes the game great and all that makes it ours.